The Internet home decoration trend is upon us. Are the manufacturers of electric telescopic doors ready?

Nowadays, the wave of the Internet is surging, and even the electric sliding door industry has been affected. The Internet invasion in this industry has been prominently manifested in all aspects. In the changing era, under the influence of the torrent, where are the small and medium-sized electric sliding door businesses that once existed? Where can they find the final "Noah's Ark"?

Under the influence of the Internet's home renovation, the big era is suppressed.

The Internet is the overall color of this era, and various industries have been transformed by the Internet to a certain extent. The core of the Internet industry is to break the information asymmetry and the middle links. From too many middle parts of retail to the existence of a large amount of information asymmetry in finance, they have been disrupted by the Internet in the past few years. The same information asymmetry and middle links in the home decoration industry, the Internet transformation is inevitable:

1) The user pain is too obvious. Traditional decoration is an anti-deception process, and information asymmetry is very serious. One must always negotiate with the foreman, the construction team, as well as building materials and building materials business. There are too many middle links, from the manufacturer to the building materials store to the construction team. Most users have to monitor every day, and the experience is very poor. The transparency of information, to the middle part, is the voice of the user, which is also the core of the Internet transformation of the home decoration industry.

2) The Internet has changed the consumption habits of consumers. People in the Internet era, especially young people, are increasingly accustomed to obtaining information online, purchasing products and sharing comments. Even for electric sliding door products, more and more consumers tend to purchase from online channels. With the 80s and 90s generation becoming the main force of household consumption, relatively standardized Internet electric sliding doors are more favored by them, which can save time and effort and save money.

3) Electric sliding doors are an important scene and entry point for household consumption, and the value of single customers is as high as ARPU. For entering household users, the improvement of housing value through home decoration is very good. Even if the home decoration industry cannot self-transform, it will cross-border "rob" and seize the entry and transportation of related industries.

Traditional home giants are actively transforming and embracing the Internet.

The influence of the Internet has made the decoration prices increasingly transparent, information symmetry has increased, customer choices have become simpler and more convenient, the decoration cost has decreased, and the decoration experience has improved. Facing the impact of Internet electric sliding doors and competition, many choices of traditional home giants are to accept the change, "dance with the wolves", and start to enter the electric sliding door business field, the beach electric sliding door market.

At the key nodes of change and reshuffling in the industry, in the face of the rampant influence of the Internet and new technologies, one has to survive in the cracks of the small electric sliding door business space, which is more squeezed, and the future is precarious. Where is the way out?

The "Noah's Ark" of the era - Internet home platform

The traditional model is difficult, the transformation by the Internet is inevitable, but small and medium-sized electric sliding door enterprises want to complete the Internet transformation by themselves, it is like the Arabian Nights. The best way is to join the Internet electric sliding door platform "get close to prosperity", and let the platform resources complete the Internet transformation. The improvement of Internet home decoration is the true future of the home, and its platform effect can be added, making the enterprises protected. And the cooperation and competition in the Internet home decoration industry, jointly attacking traditional home renovation giants, attacking the decoration teams on the third street, for their own survival and development of future space, is a wise choice for small equipment.

On one hand, the Internet electric sliding doors can drive the flow of enterprise customers and standardize the supply chain: 1) Internet home brands have a mature online ranking platform, which can help small enterprises save high costs of Internet infrastructure and online marketing; 2) Internet home products have a higher degree of standardization, which can save design costs; 3) The overall improvement of the national Internet home furnishing industry. 4) Moreover, with the application of the Internet and new technologies, the future designs based on big data development and electric telescopic door design will be more targeted, more attractive to the consumption of the supply chain and logistics distribution system, and can significantly reduce the cost of products and services; through.

On the other hand, for the Internet electric telescopic door business, there are online data and traffic, as well as landing services. Apart from the operation of customers, product development, engineering control, logistics distribution, and after-sales service, which do not create any meaning for the supply chain creation. Therefore, Internet home furnishing brands in terms of port development, regional deepening, must find the ability to strongly land local partners. Under the current circumstances, it is unlikely that Internet home furnishing improvement and local large traditional electric telescopic door cooperation will occur. Small and medium-sized home furnishing improvement enterprises are the best choice.

Therefore, Internet electric telescopic door and small electric telescopic door enterprises, in terms of the length of complementarity on the industrial chain, jointly create a perfect landing and delivery system, which is a win-win choice.

The lone hero, alone has become a legend of the past. Relying on the platform and supported by trees is the way to survive. Know time, follow the therapy, embrace change, create a new world. Are you ready for the small and medium-sized electric telescopic door business?